100 Startups Consult
100 Startups Consult
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Enterprise Digital & UX Consultancy

Digital platforms people actually use. Designed, built and run by one team.

We help organisations turn complex processes into digital services — starting with the people who use them.

Start a conversationSee how we work
01Understand users
02Map the process
03Design the experience
04Architect the system
05Build
06Integrate
07Verify
08Operate
What we do

Seven capabilities, one team

From the first user interview to the platform in production.

UX consultancyResearch, journeys, service design and usability testing.
Enterprise architectureScalable, API-first architecture that joins systems up, aligned to recognised EA and IT governance frameworks.
TOGAFCOBITMyGovEAArchiMate
Platform engineeringPortals, workflow systems and enterprise applications.
Process digitisationManual, paper-based work redesigned as digital workflow.
IntegrationLegacy, partner and third-party systems, connected safely.
Data, analytics & AIDashboards and AI assistance, with people making the call.
Verification engineeringOur latest in-house automated tools run agentic and deterministic tests alongside manual testing, so every release reaches production as a solid application.
Agentic testsDeterministic testsManual testingIn-house tooling
1M+tests run every day
UX in practice

We work in the room with your people

Stakeholder sessions, workshops and user interviews come before any screen is designed.

DiscoverResearch & discoveryWe find out what users need before anyone decides what to build.
  • User research & interviews
  • Journey & service mapping
  • Contextual observation
DesignExperience designInterfaces and systems that stay consistent as the product grows.
  • Information architecture
  • Interaction & interface design
  • Design systems
ValidateEvidence over opinionDesign decisions are settled by testing with users, not by debate.
  • Usability testing
  • Prototype validation
  • UX metrics & benchmarking
TransferCapability buildingYour team keeps the skills to run and evolve the product after handover.
  • Design coaching & mentoring
  • Facilitated workshops
  • UX governance handover
Stakeholders listening and taking notes during a process workshop
Stakeholder meetings
A team sketching screen layouts together in a co-design workshop
Co-design workshops
A researcher clustering sticky notes on a glass wall during research synthesis
Research synthesis
A researcher observing a participant during a usability test
Usability testing
The KontrakHub platform, designed and built by 100 Startups Consult
Before developmentDevelopers build what users already tested.Every project reaches a clickable, high-fidelity prototype that is tested with real users and signed off before a line of code is written.
How we work

Operating approach

A unified operating approach that connects discovery, strategy, design, governance, and optimization to deliver measurable impact at scale.

01Operational Discovery
  • User interviews
  • Stakeholder workshops
  • Workflow analysis
  • Heuristic evaluation
Key outcomeClear understanding of user needs, operational gaps, and opportunities.
02Product Prioritization
  • Product clarity
  • Workflow simplification
  • Operational efficiency
  • User adoption
Key outcomeAligned priorities and simplified workflows that deliver maximum value.
03Experience Architecture
  • User journeys
  • Existing vs future-state workflows
  • Operational ecosystem maps
  • Governance flows
Key outcomeStructured experience architecture that connects users, workflows, and enterprise systems.
04Governance & Scalable Execution
  • UX governance
  • Agile collaboration
  • Product scalability
  • Delivery consistency
Key outcomeConsistent execution with governance that ensures quality, alignment, and scalability.
05Optimization & Adoption
  • Workflow optimization
  • Product refinement
  • UX maturity growth
  • Scalability improvements
Key outcomeContinuous improvement driving adoption, operational excellence, and long-term business impact.
Foundation principles, embedded across every stage
User-CenteredPeople and needs at the core.
Outcome-DrivenFocus on measurable impact and value.
Scalable by DesignBuilt for growth across products and teams.
Collaborative ExecutionCross-functional alignment at every step.
Continuous ImprovementEvolve, learn, and improve always.
Operating model

Every project follows one of four tracks

The UX operating structure depends on ecosystem complexity, product maturity, and operational requirements. Each track has its own focus and step-by-step approach.

Inputs
Business GoalsUser NeedsOperational DataTechnologyMarket Context
→
Outcomes
Improved ExperiencesOperational ClarityScalable WorkflowsConsistent DeliveryBusiness Impact
Track 01 / 04Existing Product Modernization
Focus
  • Legacy workflow optimization
  • Dashboard restructuring
  • UX modernization
  • Product consistency
  • Operational simplification
Approach
  1. 01Existing-state analysis
  2. 02Pain point mapping
  3. 03Workflow transformation
  4. 04Scalability optimization
  5. 05Future-state operational flows
Track 02 / 04New Product Development
Focus
  • MVP prioritization
  • Product clarity
  • Workflow architecture
  • Scalable ecosystem planning
Approach
  1. 01Product discovery
  2. 02User journey mapping
  3. 03Experience architecture
  4. 04Product scalability planning
  5. 05Operational ecosystem structuring
Track 03 / 04Enterprise Operational Systems
Focus
  • Operational visibility
  • Workflow governance
  • Enterprise usability
  • Cross-team alignment
Approach
  1. 01Stakeholder workshops
  2. 02Operational mapping
  3. 03UX governance support
  4. 04Delivery consistency alignment
  5. 05Organizational workflow optimization
Track 04 / 04Conversational & Intelligent Experiences
Focus
  • Conversational UX
  • Workflow augmentation
  • Human-centered interactions
  • Intelligent operational experiences
Approach
  1. 01Interaction exploration
  2. 02Cognitive load reduction
  3. 03Workflow simplification
  4. 04Future-state operational experiences
Enablers
UX GovernanceStandards, guidelines and accountability.
DesignOpsWorkflow efficiency and scalability.
Cross-Functional AlignmentUnified goals, shared outcomes.
Knowledge & EnablementTraining, mentoring, continuous improvement.
Measurement & InsightsData-driven decisions, continuous evolution.
A unified model for scalable, human-centered transformation. Designed for complexity. Built for impact.Empathize · Define · Ideate · Prototype · Test
Designing for results

Five things we design for on every product

By focusing on these key elements, we can drive positive growth and deliver exceptional results for any product.

01Conversion TimeImproved conversion time is a top priority for creating a seamless user journey.
02DeclutterDecluttering information, design redundancy and simplifying IA is essential to make the product easier to use, increase user engagement and reducing bounce rate.
03Tailored UIPersonalized and immersive UIs create engaging experiences tailored to the right persona.
04Components UsageCorrect usage of components, including interactive & responsive elements, creates meaningful and purposeful architecture that users can navigate with ease.
05AutomationAutomation by simplifying complex processes, streamlining workflows, providing feedback and status updates, and enabling customization & personalization.
Designer and architectWe design digital products the way architects design buildings.Architects shape physical spaces over long design cycles; we shape digital spaces in short ones. Both start with research and a clearly defined problem, generate ideas and choose the best, build prototypes, test them with the people who will use them, and improve on what we learn.
UX designerDigital spaces · short design cycles
ArchitectPhysical spaces · long design cycles
The same process
  1. 01Research
  2. 02Ideation
  3. 03Prototype
  4. 04Feedback
  5. 05Improve
CollaborationMulti-disciplinary teams are essential for successful completion of projects.We communicate with clients and stakeholders throughout, and translate complex design concepts into language non-designers can act on.
UX designersProduct ownersProject managersBusiness analystsUI designersDevelopersClientsStakeholders
Selected work

Proven in production

View all work
ChupDynamic queue and appointment platform for hospitals and clinics. Waits cut from hours to minutes, with up to 99% satisfaction.Read more →e-ProcurementOne platform from procurement plan to contract, with sealed bids, official opening and AI-assisted evaluation.Read more →
Design philosophy

Design is how systems become meaningful.

A philosophy rooted in clarity, operational thinking, and human impact. Every decision is intentional. Every experience is designed to create measurable value.

BeliefDesign is not decoration. Design is how strategy becomes reality.
  1. 01Simplicity scales.
  2. 02Product thinking is operational thinking.
  3. 03Systems outperform isolated interfaces.
  4. 04Good UX reduces hesitation.
  5. 05Enterprise UX is operational design.
  6. 06Technology should feel assistive, invisible, and human-centered.
  7. 07Great products align users, operations, and business goals into one scalable ecosystem.
“Future digital ecosystems will not be defined by features alone, but by how intelligently they reduce operational complexity while improving human experiences.”
Why us

A partner, not a software house

UX-ledWe start with users and process, so the platform solves the real problem.
End to endUX, architecture, engineering, QA and operations under one roof.
Long-termWe stay after go-live to operate, measure and improve.

Have a complex process to digitise?

Tell us about it. We'll start with a short discovery conversation.